Automation
Rules are evaluated after every nightly scoring run and whenever a Stripe or Mixpanel event changes an account's risk.
High risk, high value
Risk > 80 AND MRR > $500 → Send Slack message to #cs-alerts
Dormant enterprise accounts
Risk > 60 AND MRR > $5000 AND Inactive ≥ 14d → Create task in CRM
Growth tier win-back email
Risk > 55 AND Inactive ≥ 10d → Send email to assigned CSM